Biella, a region famous for its centuries-old textile tradition, is known for its mastery of wool and silk. But alongside this heritage, the Piemonte region holds another legacy—one tied to the automotive industry. For the Avandero family, these two worlds have always been connected, and their story is one of passion, speed, and craftsmanship.
The Avandero family’s love for cars began in the 1970s, when Stefano’s father took part in thrilling rally races, driving iconic Lancia Fulvia and Lancia Stratos around the globe. For the Avanderos, cars were more than a hobby; they were a way of life, representing a bond between generations, technology, and design.
Today, Stefano Avandero continues this passion, not as a racer but as a dedicated car collector. The family collection includes some of the most iconic Italian rally models, like the Lancia Stratos, Delta Martini, 037, Miki Biasion’s Lancia Delta Evo III and others. “The Audi RS3 is my go-to, then I drive the Toyota Yaris GR. On weekends, it’s the Ferrari 430 Scuderia and Porsche GT3 RS. Sometimes I also take out the classics,” Stefano adds with a grin. For him, each car is a masterpiece, representing not just cutting-edge engineering but a piece of history, art, and personal story. His collection is a testament to the Avandero family’s love for preserving the past while looking towards the future.
To protect these treasures, Stefano relies on Goodwool covers, a product that perfectly embodies the Avandero family’s values. Goodwool covers are crafted from merino wool, a nod to Biella’s textile heritage, and are designed to offer unparalleled protection in all conditions. “Whether the cars are being transported to shows or stored during the region’s humid winters, Goodwool provides an elegant yet functional solution,” as Stefano describes it. Goodwool combines local heritage and passion—just like his family’s connection to cars and the region’s wool industry.
For the Avanderos, car collecting is about more than just owning rare vehicles. It’s about preserving history, maintaining the beauty and craftsmanship of each car, and sharing this passion with future generations. The same care that Biella’s artisans have given to textiles for centuries is mirrored in how Stefano cares for his collection.