At Kimera Automobili, every vehicle is a masterpiece infused with Italian heritage and meticulous craftsmanship. We recently caught up with Luca Betti, founder and CEO, to discuss his journey from rally driving to luxury automotive design, and why he views Goodwool as essential for his custom-made vehicles.
Passion at the Heart of Kimera Automobili
For Betti, Kimera is fueled by passion. A rally driver from 2000 to 2013, he poured his love for motorsports into Kimera, blending classic Italian artistry with modern engineering. "I love beauty in every detail," Betti shared. "Kimera is my pursuit of perfection." Based in a historic villa, Kimera’s headquarters offers guests an immersive experience in elegance and innovation, reflecting the brand’s commitment to beauty and heritage.
Crafting Cars with a Soul
Every Kimera vehicle begins as a dream, embodying Betti’s dedication to Italian car culture and Piemonte’s motorsport legacy. Each car is custom-built to reflect its owner’s tastes. Betti explains, “Our cars have a soul, and our clients feel that.” This personal approach fosters a strong connection with each client, who often names their car with feminine name—a unique tradition that underscores Kimera’s devotion to creating personal, meaningful experiences.
Why Goodwool Covers Are Essential
For Betti, the pursuit of perfection extends to every element of Kimera’s cars—even the protection they deserve. Betti recalls his first encounter with Goodwool covers: "The first time I saw Goodwool, I thought, what’s different about this car? It seemed normal, but then I realized it was covered. I think it’s an incredible idea—the people behind this are geniuses." He was so impressed that Goodwool covers quickly became an essential option for Kimera’s bespoke vehicles.
Kimera’s clients also recognize the value of these high-quality covers, which offer both protection and a touch of luxury. Betti appreciates the shared values of quality and passion between Goodwool and Kimera, saying, “Our clients appreciate the Goodwool covers. Actually, we give the option to take or not take the Goodwool covers, but all our customers decide to take it because passion has to be covered, and Goodwool made it perfectly.”
Continuing Italian Excellence
Kimera Automobili is a company driven by a desire to create, innovate, and honor the traditions of Italian automotive excellence. Luca Betti’s journey from rally driving to founding a luxury automotive brand is a testament to his dedication to the craft. With every car built, Kimera aims to offer an experience that embodies Italy’s rich heritage in design and motorsports. And with Goodwool covers, they provide the finishing touch that both protects and elevates each unique vehicle.
As Betti puts it, “I think that behind the Goodwool people there is a lot of passion and quality that are the same that we have in Kimera.” This shared commitment to excellence and beauty makes Goodwool covers the ideal choice for Kimera’s clients, offering them not just a cover, but a seamless continuation of Kimera’s philosophy—where every detail matters, and every piece is driven by passion.